Witty, surprising, refined, and, above all, truly unforgettable. A compendium of the best new visual identities that stand out from the crowd in challenging times. How can small businesses make huge impacts? If a picture speaks a thousand words, brand- ing is the tool to shine in a sea of thousands of competitors. Brand New Brand presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butcher, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you’re launching a new venture or giving your business a makeover, creativity is your tool to stand out.